Every project goes to a meticulous ideation process from brainstorming, sketching, roughs, and numerous back and forth revisions.
Particular attention is given in achieving balance, rhythm and visual hierarchy. Color, typography, depth, texture, image quality all come into play when conceptualizing for the project and are part of each phase of the design process.
Visual communication is always an important element. The finished project always circles back to ensure that the design goals and marketing objectives are achieved.
CASE STUDY
Project Brief: Create a marketing advertisement promoting the shop's discount offerings, and include a sign up sheet for patrons. Photos would be based on the images provided by the company.
Design Strategy: Company logo and photo are ranked on top in terms of visual hierarchy. Color palette follows the color scheme from the logo. Use of reds to direct important elements. Top-down approach to visual flow is followed.
CASE: SUPERPETS
Project Brief: Create a mockup magazine spread with emphasis on grid alignment and layout using subject of choice
Design Strategy: Use of diagonals/triangles to create visual interest on the spread. Repetition of the same triangular frames to maintain unity on both pages. Complementary blue-orange color scheme used for the type. Use of low opacity full spread image for the background to add textural flavor.
CASE: MAGAZINE SPREAD
CASE: MONSTERS
Project Brief: Redesign the previous poster for the event while retaining all the text information and using the same original image.
Design Strategy: Image was cropped tight to achieve more visual impact and tie in more with the event title. Type choice for the title was updated as well to give more energy to it. Emphasis given to ticket price playing with the scale of the type. Color palette was limited to yellows and greens to except for the image.